
Language - The front cover of OUT magazine December 2009, features pop artist Lady GaGa. The main image of her is unconventional in the sense of it's mise-en-scene, with it been slightly strange and weird, like Lady GaGa is her herself. The magazine also is targeted at a minority group - the gay community, the photograph which shows as her as different, strange and an outcast, allows the audience to relate to her. She is nude and her mouth is covered in blood, this could be a reference to her performance at the VMA's 2009, which was very controversial. The photographer has chosen and designed the mise-en-scene to be controversial, to reflect upon the artists career, costumes, music and personality. The colour scheme of the front cover is white, black, fleshy brown and a darker brown. The typeface of the masthead "OUT" is in a sans serif font, and is in bold and larger then any other text on the front cover. This is so it's dominate on the page, over any other text on the front cover, drawing the audiences eye to inform them of the magazine they're reading. The colour of the masthead is white and placed against a dark background to allow it too stand out. Every other piece of text such as the cover lines, headline etc are in a serif font, this is to allow the masthead to stand out and dominate even further. The cover lines are all subjects that interest and appeal to the target audience - the gay community for example one cover line says "35 PAGES OF THIS SEASON'S NEW LOOK" which would attract the gay community, since in general they're more interested in fashion then heterosexual males.
Institution - OUT magazine is published by LPI Media, the largest LGBT publisher in the United States. It is an commercial company with it's revenue in 2005 been $29.0 Million.
Ideology -
Audience - The audience this issue appeals and is targeted too is the LGBT community, since the magazine's content is gay culture and related, and also Lady GaGa fans, with the main cover story been on GaGa.
Representation - The image represents GaGa as different, over the top and controversial, this is how she's been represented in the media frequently. This magazine does this especially to allow fans and the LGBT community to relate to the pop singer.
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