LIIAR - Language, Institution, Ideology, Audience & Representation.

Language - Not only the writing of the cover, the language includes text, images/graphics, colour, masthead and more on the front of the magazine cover. It is everything that is used in the design and production of a media text, for example a medium close-up is media language, it is a type of shot used for an image, which is part of the construction and design of an image. These are all dependant on the genre and targeted audience of a magazine, in this case a music magazine would feature a main image of a musician for example on the cover of Rolling Stones magazine, which is a diverse music magazine that features world class artists, could feature an image of the pop singer Britney Spears to a metal music artist such as Aerosmith.

Institution - In terms of media, an institution is an established, usually commerical organization, that deals in the in the production and distribution of media texts.

Ideology - Ideology in media is a set of beliefs and ideas, the media text and it's producers have.

Audience - The specators, listeners or consumers of a media text.

Represention - How something is presented and shown to the audience in a media text.